Don’t be fooled by Digital Signage

It’s easy to make a costly mistake in Digital Signage. Expert David Oades explains what to look for and what to avoid when setting up a simple digital signage solution.

To most users Digital Signage (DS) is a bewildering array of products and services which appear to do the same thing yet vary massively in cost from hundreds of pounds to hundreds of thousands. Resellers promote different products as if they are all interchangeable, irrespective of whether you want signage for railway timetables, school notice boards, corporate TV channels or a thousand screen advertising network.

This stems from the industry wide use of the generic term’ Digital Signage’ for everything from a single roll-out of ten thousand screens to ten thousand different installations of a single screen. This gives rise to a level of confusion equivalent to having no words for car, plane, train, bicycle or boat but referring to all of these as transport.

Add manufacturers’ promoting products which are digital signage ‘planes’ to customers who need ‘cars’ and vice versa, there is no wonder everyone is confused.

Over the next few weeks David will be answer some of the commonly asked questions about Digital Signage so watch this space.